In partnership with
Logo of Reproductive Medicine Associates of Michigan featuring overlapping circles and the text RMA Michigan with the tagline 'The Source for New Beginnings.'

IVF Success Program

We partner with top clinics to offer a personalized, all-inclusive IVF bundle—supporting you financially, emotionally, and logistically at every step.

Man and woman smiling and relaxing on a blue couch with a brick wall background.

Sunfish gives you clear pricing, bundled savings, administrative support, and data-driven guidance from start to finish.

No hidden fees, no confusion. And if it doesn’t work, you’ll get a discount to try again or a partial money back guarantee. Actually.

Find out how

Why Sunfish?

1

Lower medication costs

Sunfish members receive discounted fertility medications through partner pharmacies with a lowest-price guarantee, plus additional savings during your cycle and on long-term egg or embryo storage—saving patients up to $9,000 per cycle.

2

Unlimited embryo transfers

Yes, you read that right. Your membership includes unlimited embryo transfers for one year at one fixed price, removing the financial pressure of paying for each attempt and giving you the freedom to keep trying.

3

All-inclusive pricing

Our IVF Success Program bundles your treatment into one personalized flat fee, including options for donor egg and sperm, reciprocal IVF, and more—so you know the cost upfront with no surprises.

4

IVF discounts

Lowest price guarantee on medication offered by our partner pharmacies, discounts throughout your cycle, and savings on long-term egg/embryo storage. Yes, yes and yes.

We first tried an IVF cycle without Sunfish, but used the IVF Success Program for our second attempt. It was a completely different experience – bills were handled, my wife, who’s 40, loved the care packages, and the preparation guides helped me be a better partner. After 3 transfers – all included within our bundle – we’re now expecting our son!

Jeremy and Samantha
Los Angeles

Your  IVF Journey
Starts Here

IVF is hard enough. The Sunfish IVF Success Program is tailored to your treatment plan and built to help you become pregnant—with less confusion, more support, and lower costs. We partner with leading fertility clinics nationwide to offer our All-Inclusive IVF Bundle:

Personalized Approach

Customized for you, based on your treatment plan.

No Limits

Unlimited Embryo Transfers.

Ongoing Support

Expert guidance and support for up to one year.

Big Savings

Discounts and savings up to $9,000 per cycle.

Program Details

Gold
Standard
Out-of-Pocket
Flat-fee, all-inclusive IVF bundle
Unlimited embryo transfers
Customization just for you - add an extra retrieval, egg donor, or more
Lowest price guarantee on IVF medication
Discounts, including on long-term storage, vitamins, mental health
“One-and-done” billing
Loans and financial support calls
8 hours
4 hours
Data-driven guides for each step, and regular check-ins
Pregnancy Preparation Kit
Partial refund if not successful of up to $15,000
  1. As part of the Sunfish IVF Success Program, Sunfish provides a Custom Financial Plan using Sunfish’s proprietary software that calculates the expected financial costs for each family to achieve Pregnancy based on a range of factors. If you fail to achieve Pregnancy within your custom financial plan budget and there are unexpected financial costs that were not accurately predicted by the Financial Planning Tool, our software Warranty (the “Warranty”) may entitle you to receive a partial refund of your total treatment package costs depending on the extent of inaccuracy of our software. “Pregnancy” is defined as graduating from your fertility clinic to an OB, around the 10 week mark. “Inaccuracy” is defined as underestimation of Treatment Package Costs as defined in our Sunfish IVF Success Program Agreement. Additional costs may be incurred outside of the Treatment Package Costs. See our Sunfish IVF Success Program Agreement for details.
  2. All interested participants in the Sunfish IVF Success Program must complete a required physical evaluation by an eligible IVF Clinic. Our software is limited to certain data and therefore the Sunfish IVF Success Program and Financial Planning Tool is only available to qualified applicants. We are not a medical provider.

The Sunfish program helps lessen the financial burden of fertility for more of our patients.

Smiling man with short brown hair wearing a blue collared shirt against a neutral gray background.
Dr. Brad Miller
Reproductive Endocrinologist, RMA Michigan

Our step-by-step prep guides help you optimize your chance of success

Data based on 2024 - 2025 Patient Cohort. Enrolled patients saw higher pregnancy rates than average IVF success rates, based on clinic data.
93%

Of patients felt fully supported starting with Sunfish

80%

More likely to get pregnant to date

Data based on 2024 - 2025 Patient Cohort. Enrolled patients saw higher pregnancy rates than average IVF success rates, based on clinic data.

Ready to get started?

Complete our short intake form and someone from our team will reach out.

FAQs

Find answers to all your assisted fertility related questions here.

What’s included in the Sunfish IVF Success Program at RMA Michigan?

The IVF Success Program is designed to simplify the IVF process at RMA Michigan by bringing together cost, coordination, and support into one structured experience.

Your program includes:

  • A flat-fee IVF bundle covering your treatment
  • Financial protection built into the Gold plan
  • Unlimited embryo transfers for one year
  • Medication savings through lowest price match guarantees
  • Personalized, data-informed planning and dedicated coordination
  • Access to ongoing support, tools, and member benefits

Rather than navigating IVF across multiple providers in Michigan, Sunfish provides a more streamlined, all-in-one approach.

How does Sunfish handle billing and coordination with RMA Michigan?

Sunfish centralizes both the financial and coordination aspects of your IVF care at RMA Michigan. You’ll make one payment to Sunfish, and we manage all billing and payments directly with RMA behind the scenes, removing the need to juggle invoices or coordinate payments.

At the same time, Sunfish helps organize your experience, supporting scheduling, next steps, and communication with your clinic. Sunfish stays dedicated to you throughout your entire IVF journey in Michigan to help ensure everything stays aligned and on track.

Will I still see my RMA Michigan doctor during IVF?

Yes. Your medical care remains fully with the physicians and clinical team at RMA Michigan.

Sunfish works alongside your provider by supporting the financial structure, planning, and logistics around your treatment. This allows you to stay focused on your care while having a clearer, more coordinated plan in place.

What kind of support can I expect during IVF at RMA Michigan?

Sunfish provides personalized, ongoing support throughout your IVF experience in Michigan, including:

  • Coordinated timelines and next steps with your RMA care team
  • Guidance you through medications and treatment milestones
  • Educational support and on-demand answers to your questions
  • Cost-saving services and resources
  • An organized treatment plan from start to finish
Do you offer egg freezing at RMA Michigan?

Yes. Sunfish also offers the Egg Freezing Success Program at RMA Michigan.

This program is designed to make egg freezing more predictable and supported, and includes:

  • A single bundled price for your cycle
  • Financial protection, including an additional cycle if needed
  • Medication savings and storage support
  • Personalized planning based on your goals and timeline
  • Ongoing guidance from a dedicated Planning Partner

For individuals considering egg freezing in Michigan or the Detroit area, Sunfish provides a more structured and coordinated way to plan ahead. Learn more about the Egg Freezing Success Program and RMA Michigan here.